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Tuesday, September 8, 2015

Brand Marketing Firm Offers “Marketing for Accountants” PPC Product



The accounting industry is a highly competitive marketplace, and an increasing number of individuals and businesses are searching for their services online. As such, marketers for accountants would have to expand their brand marketing tactics beyond traditional referral activities. In line with this, Brand Marketing Zone, a leading digital marketing company serving UK professional firms, is offering Pay-Per-Click (PPC) services as one component of its brand new product, “Marketing for Accountants”. PPC is a targeted form of online marketing that’s been proven to significantly boost leads generation for businesses employing it.
http://bit.ly/1ELQOXY

Monday, September 7, 2015

How Big Brands Use Social Media for Marketing

A quick look at some of the world’s top brands reveal an interesting tidbit: one way or another, they are able to amass and cultivate quite a substantial following on social media. Here’s how some did it:

Know Your Audience and What It Wants

Red Bull’s massively successful social media campaign on Facebook is an excellent example, and the results are conclusive: their 2012 campaign helped them sell 5.2 billion cans of their energy drink that year. They were able to do this by knowing their target audience perfectly well and capitalizing on that knowledge—posting images and features of thrill-seeking athletes, promoting engaging games, and providing interactive opportunities for their patrons.