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Monday, December 15, 2014

Beyond Branding: Taking Your Brand Online

Despite what the term denotes, a brand does not just refer to a business’ logo; it refers to the entire identity of the company, and how the public views the corporation. Brands command so much potential that a good brand is often enough reason for customers to trust a company and purchase its products and/or services. There are several ways to build a brand, and one of them is through using the Internet.